Social magic always manages to produce discontinuity out of continuity.Social dialect, which can be defined negatively as dialect associated with variables other than geographic region, was hardly recognized as a linguistic category until the twentieth century. Although it has been recognized since antiquity that groups at the bottom of the socio-economic ladder speak differently from the elite, non-elite idioms did not merit serious investigation since they were regarded merely as corrupt or decadent approximations to the prestige variety. There is evidence (...) that the Greeks also recognized gender as a variable in linguistic production. Age occasionally figures in discourse about language, but the association is vaguer since it was tangled up with the idea that earlier generations spoke a better or more authentic form of Greek. (shrink)